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Are you looking for new and creative opportunities to increase your visibility as a corporate supporter? An avenue to show your support for the growth and influence of the occupational therapy profession? Look no further.. About The Fund The Fund was created in 2002 in response to members' #1 priority-to raise awareness about occupational therapy both inside and outside the profession. With awareness-building as its major focus, The Fund launches new projects each year that target occupational therapy professionals, referral sources, physicians and consumers. These activities, events, and campaigns provide vital outreach to occupational therapy practitioners and consumers of occupational therapy services. Partnership Benefits In turn, this outreach provides tremendous opportunities for corporate support that will help your company achieve market differentiation and increased success. Your support of Fund projects and campaigns will position your company as a partner in raising awareness for the profession. Additional benefits include
Campaign Sponsorship OT Month 2004: Purpose and Scope OT Month, observed every April, is coordinated and promoted nationally by The Fund as an opportunity for OTs to share pride their profession, and spread the word about their good works. The Fund provides official OT Month materials including consumer tip sheets, news releases, public service announcements, and other public relations tools to reach the media, public officials and policymakers, consumers, and referral sources. With this corporate sponsorship, your company logo will appear:
National Backpack Awareness Day 2004 September 22, 2004 is our third annual National School Backpack Awareness Day. We want to continue to educate parents, students, school administrators and teachers, and the media about how to pack and wear backpacks to minimize the risk of injury. The campaign's overall goal is to broaden the public's understanding of the positive differences occupational therapy makes in people's lives. Over 1000 occupational therapists, occupational therapy assistants, and students conducted weigh-in events last year, and reached over 15,000 children nationwide. This year we're hoping to double that number! In 2003, coverage of weigh-in events was extensive in both the print and broadcast media. More than 50 television stations carried stories about Backpack Awareness Day, dozens of newspapers around the country wrote stories, and many news organizations linked to the web page. Last year, more than 3,000 occupational therapists and 15,000 children nationwide participated in the event. AOTA and The Fund encourage you to achieve visibility on every level by participating in this event. With this corporate sponsorship, your company logo will appear:
Community Toolkit Sponsorship To help occupational therapy practitioners and their supporters communicate the value of the profession more effectively, The Fund will oversee the development and dissemination of awareness toolkits in a variety of occupational therapy practice settings. This new resource will encourage occupational therapists, occupational therapy assistants, students and schools to clearly communicate the roles, capabilities and value of the profession to external audiences and decision makers. For information, contact the Corporate Relations staff. To learn more about the occupational therapy profession and how your company can achieve market differentiation by partnering with AOTA and The Fund, read the latest issue of The Leader's Edge, our corporate newsletter.
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