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Opportunities Presented to Occupational Therapy As America Ages Gallup Public Opinion Research Provides Key Insights To know where you are going, it helps to know were you are. So this report from The Fund describes its efforts to gauge awareness amid a demographic population--"the well-elderly"--whose needs for occupational therapy are expected to grow exponentially as baby boomers become senior citizens over the next 3 decades. The research findings confirm the harsh reality of the awareness challenge but also provide key insights into how messages can most effectively reach various publics and build a consistent and lasting identity for the profession. We are grateful to Marsh Affinity Group Services, a long-standing corporate partner and supporter of the profession, whose generous contribution made possible the research described in this Forging Connections, a report on occupational therapy awareness in the aging community.
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